Great news for all , specially for them who suffer from extremely dry skin and itching conditions , Dove, the global beauty brand has launched Dove DermaSeries, a premium skin care collection. The product is specially formulated for extremely dry, irritated skin. It is a great addition in skincare products line. The collection comprises ultra-mild cleansers and moisturizing creams which are fragrance-free, sulfate-free , paraben free, non -irritating ,hypoallergenic, non-greasy, and fast-absorbing that addresses the distinctive skin care for extremely dry and irritated skin.
According to Dove:-
“DermaSeries is a premium skin care collection of ultra-mild cleansers and intensely moisturizing creams that are formulated to provide superior care for extremely dry, compromised skin.”
Global SVP at Unilever Steve Miles said :-
“We are proud of the technology and innovation behind Dove DermaSeries.”
He also said:-
“We believe the range offers genuinely superior skin benefits through products that both look and feel beautiful.”
Dry skin is a very common skin problem in U.S and about 72% of women deem that they look less attractive due to their dry skin . To address the extreme dryness of skin , Dove has created a new product line in skincare regimen and introduced a special advance technology, PPAR Activation Complex . The formula used in the Dove products , contains ingredients : 12-Hydroxystearic Acid (12-HSA), a fatty acids , stearic acid, glycerin (a potent humectant) and natural emulsifiers. These ingredients infused with skin at the deepest layers helps in the development of the better quality skin cells and work deep within of skin to keep it hydrated.
Dr. Ranella Hirsch ,a fellow of the American Academy of Dermatology (FAAD) and one of the contributor of the premium Dove skincare line development, said :
“Dry skin is a pervasive problem that can manifest as redness, itching and uncomfortable tightness, It was such a wonderful opportunity to be able to help create a product line that specifically addresses these core concerns while delivering an exceptional user experience. I’m delighted to partner with Dove on the DermaSeries line and to have these products to recommend to my patients as a beautiful way to alleviate dry skin symptoms.“
The clinically proven and dermatologists tested , Dove DermaSeries work most effectively when used as a two-step daily regimen:-
Step 1: Cleanse
The cleansers; Ultra Caring Gentle Cleansing Bar, Ultra Caring Gentle Body Cleanser and Ultra Caring Gentle Cream Face Cleanser ,contain the mildest ingredients which helps to remove oil, dirt, and make-up from extremely dry skin without leaving it dry and replenish the natural moisture barrier.
Step 2: Moisturize
The moisturizers; Intense Repairing Body Cream and Intense Repairing Rough Patch Treatment are extremely hydrating creams that provide immediate relief of severe dryness and helps to rebuild the skin’s hydration barrier and moisturize the dry skin. These give best results when applied after using Dove DermaSeries cleansers and much much better than other leading prescription creams.
The product smoothes and repairs the dry skin immediately and users of the product feel the difference even on the roughest and thickest parts of the body such as heels, knees and elbow over time with continued use.